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| Armstrong Southeast Asia Tells Its Sustainability Story |
Armstrong Southeast Asia has published three new communication tools designed to inform our customers about Armstrong's global
environmental sustainability initiatives and the environmental benefits of our product portfolio. The first is a printed brochure;
the second is a narrated flash presentation on CD; the third is an online version of the CD.
Isabella Chu, marketing manager, Southeast Asia, said, "We are using this set of tools to deliver the message about Armstrong's global
and environmental leadership in ceiling systems, floor coverings and wood cabinets."
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| The Brochure |
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The 12-page printed brochure, "Environmental Focus – Ceiling Systems," recaps Armstrong's history of environmental stewardship
and our policy on the environment. Click here to download PDF.
The bulk of the brochure explains Armstrong commercial ceilings sustainable performance in words, charts and pictures plus
certifications the company and our building products have earned. Detailed descriptions are included to help specifiers understand
which LEED categories credits apply to our product offer. As validation of our environmental achievements, the booklet also
includes a page of logos representing the many global and regional environmental awards we've received.
The brochure, published in English, is being distributed to specifiers in Singapore, Malaysia, Thailand, Philippines, Vietnam
and Indonesia via Armstrong and our distributors in each country.
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| Flash on CD |
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The "Armstrong Environmental Focus" CD broadens the scope of the brochure's content beyond our corporate initiatives and ceilings
products. It is designed to inform as well as entertain. The ten-minute, narrated flash presentation provides an overview
of our "greenest" floor products (linoleum and Migrations bio-based tile), our sustainable forestry policies, our environmentally-responsible
cabinets manufacturing and more. The English-language CD is housed inside the back cover of the Environmental Focus brochure.
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| Flash Online |
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Click here to view the CD flash presentation on the Armstrong Commercial Floors / China Web site.
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